All assets were fully designed and implemented by me.

My role in this brand is at the Branding & Design lead.

Im responsible for creation and implementation and well as making sure brand standards are met company wide.

Gravity and GetMyDNA are expanding! Leadership decided it was time to retire the GetMyDNA namesake (for obvious reasons) and go for a more Gravity related brand name for our expanding home healthcare brand. Our team was given a fast paces turn around time to collaborate and come up with a new name for the brand. And after numerous iterations and marketing driven naming polls Gravity+ was born!

The timeline for these brand deliverables was less than 1 month! I had to work quick and agile to make this happen in the given timeline.

Gravity+ Early Kit/Brand Exploration

At this stage we were still deciding on a finalized brand name, but i wanted to give leadership something to react and respond to to get us going in the right direction. We got great feedback from this exploration which shows in the Gravity+ end product! We wanted to get a good sense of how close they wanted this brand to be to the parent brand Gravity Diagnostics. So i created three mockups, one who’s design was the furthest from the parent brand, one that was a good mixture of new design and elements of the parent brand, and one that was the closest to the parent brand.

Choosing a name/logo

From our previous exploration we confirmed the name Gravity+, next was to design the perfect logo! Below were our top logo recommendations and suggest logo iterations that we tested but didn’t recommend to leadership.

Home Kit Design Exploration

The next task was to get some kit designs ready! Below are 4 box exterior and under designs i created under the base Gravity+ brand for leadership to review.

Other Brand Implementations

Similar to the website i inherited the company social media platforms and was tasked to bring all of the content going forward up to date with the new brand standards.